How to design an Instagram store

Do you want to create your own online shop on Instagram and start earning money from it, or, for example, create an Instagram page in addition to your website? The specialists at Step Link dropshipping will provide advice to help you set up your own page.

Profile header design

Avatar. If your business revolves around you as a person (for example, you provide personal services), then you can use a high-quality portrait photo for your avatar. If you are promoting products, use your main product or store logo. Do not use a logo with text, as it will simply be unreadable in a small image.

Profile name. This is the line next to the avatar. It is indexed in Instagram search. Often, this line is used to describe areas of activity, allowing others to easily find the page by specifying your niche in the search. The name should include keywords that users will use to find you. The social network allows only 60 characters for this. Please note: you cannot change the name often, so write carefully and without mistakes.

Description. Before creating it, think about your unique selling proposition – these are the key characteristics that will make people choose you over your competitors. Once you have identified your key differentiator, start filling in the description. Also include basic information about the shop, a list of services, and specific facts. Try to write clearly and concisely, as the number of characters is limited. You can change the description every day, as long as your users understand the value they get from your shop.

Links. Step Link Platform Inc. managers advise you to add a link to your online store. It will be displayed in the profile header. This will help your customers get detailed information about the store, explore the entire range, and place an order.

Highlights. Platform Step Link dropshipping specialists recommend creating highlights or evergreen stories. You can post information about your store, products, and delivery terms, as well as other data that will always be useful to your customers. Part of the audience perceives highlights as navigation and looks at what your store has to offer.

Filling out your profile

What information should you include in your profile? We have compiled a list of information that users need in order to be interested in your profile and make a purchase decision. If you already have your own Instagram store page, check to see if everything is there.

You should include:

• the city and country where your shop is located;

• the cost of goods and their main characteristics;

• available delivery methods and costs;

• available payment methods;

• warranty and return conditions;

• a size chart and advice on choosing goods;

• additional information about your shop, such as whether you manufacture your own products or import them.

Visual design

There is no universal principle for designing an Instagram page. The main thing is to personalise your brand. Visually convey its values and the advantages of your offerings. The visual component is one of the main conditions for the success of a shop on Instagram, because the entire social network is built on visual content. You must have high-quality photos. If you don't have any, for example, if your supplier didn't provide them, it's better to take them yourself.

Try to make your content diverse, as recommended by Step Link experts. Create video reviews of products, comparisons, unboxing videos, detailed shots, and write informative texts about all the features of the product. Descriptions should be informative and provide users with comprehensive information about your offer.

Earlier in our blog, we wrote about what is better to choose when starting out in e-commerce: a landing page or an online store.