Step Link Platform Inc. articles on marketing

Imagine that one product in a shop sells dozens of units every day, while another is not in demand. The price is reasonable, and the photo is appealing, but why is this the case? It is a matter of demand. Specialists at Step Link Platform Inc. discussed the types of demand and its specifics in online commerce. What is demand? It is the relationship between the price of a product and the quantity that consumers are willing to purchase within a certain period of time. If the pr

Promoting an Instagram shop is easier than it may seem. The main thing is to know which methods work and which ones are not worth spending time on. Step Link Canada experts discussed the main paid and free methods of promoting a shop on Instagram. Any activity on Instagram should start with two things: first, make sure you have high-quality and interesting products, and second, prepare and properly design your shop (remember, we talked about this in one of our previous public

Do you want to create your own online shop on Instagram and start earning money from it, or, for example, create an Instagram page in addition to your website? The specialists at Step Link dropshipping will provide advice to help you set up your own page. Profile header design Avatar. If your business revolves around you as a person (for example, you provide personal services), then you can use a high-quality portrait photo for your avatar. If you are promoting products, use

Launching an online store is a serious step that requires careful preparation and a clear understanding of where you are going. A mistake...

A headline in the retail business is a trigger, a trigger, an activator, and a magnet for attracting attention. It is the title that...

Logistics is one of the key elements in online commerce, particularly in dropshipping, which directly affects the level of your service...

If you've decided to get into dropshipping and are considering traffic arbitrage as a way to attract customers, it's important to...

Let's say you have a cool online shop. The product is cool, the website is up-to-date, and the advertising is set up. But for some...

If you still haven't tapped into Influencers to promote your product - you're missing out on a big opportunity. Right now, someone is...

If you decide to do dropshipping, don't forget to be careful. It's a great business model, but it's full of pitfalls. You can either make...

Online shop owners want customers to buy more and more often. Just hoping that they will suddenly start spending more is a bad idea. You...

‘Another marketer, another drained budget?’ You've heard that? We have, and more than once. Many business owners have faced the situation...

The wrong landing page is a waste of money. Without a clear purpose, understanding of customer needs and a well thought out structure,...

A customer is about to make a purchase, but at the last moment changes his mind. This problem is familiar to all online shop owners...

Dropshipping seems to be an ideal option for starting a business without large investments. However, the attractive picture hides risks: huge competition, problems with the quality of goods and delivery, and dependence on suppliers. For a successful start, it is important to consider all the pitfalls. Step Link managers shared the peculiarities of working in dropshipping. What dropshipping is It is a trading model where you sell a product that you don't have. The customer pl

Who are cold customers, hot customers and warm customers, and how do these customer categories differ from one another? You've probably...

Many modern people are trying to start a business on their own. Thankfully, there are now many sources where you can get information:...

Many people who want to start an e-commerce business are faced with a choice: create a full-fledged online shop or use a landing site. Step Link Platform Inc. marketers have analysed what the difference is between the two and which is better for business. What is the difference between a Landing Page and an online shop Format. Landing page is a long page with different blocks: text, video, photos, infographics, etc. That is, all the necessary information is placed on one pag

The world produces a huge number of products every day, from cars to pet toys. A large number of entrepreneurs sell or try to sell these products online. Out of this multitude of products, how do you identify the ones that will make a profit? One of the most important steps in selecting a product to sell is testing. When you start your journey in e-commerce, you need to test the products you intend to sell. When you're an experienced marketer and you're expanding your busines

In one of our previous articles, we looked at tools for attracting customers, which can be used by new entrepreneurs. Today we talked to Step Link specialists about how you can optimise your online shop's website for search engines on your own. This process is called SEO - a set of measures to increase the visibility of the site in search engines for targeted queries. The higher your online shop will be in the search results, the more customers will come to you. We have compi