Step Link Platform Inc. articles on marketing

In 2025-2026, TikTok finally established itself as one of the most promising platforms for sales. The social network, which began as a service for short entertainment videos, has now become a full-fledged e-commerce tool, according to Step Link Canada managers. Almost everything is sold here, from clothing and decorative items to real estate and professional services. Two main models of earning money Experts at Step Link company noted that TikTok's main advantage lies in its

Dropshipping is not what it used to be. Gone are the days when you could list random products on a simple online store, copy someone else's content, run Facebook ads, and make money. In the early days of dropshipping, advertising budgets were a few dollars a day, and products provided a tenfold return on investment. As noted by the experts at Step Link dropshipping, this approach no longer works because advertising platforms have become smarter and customers have become much

In dropshipping, money is lost not because of poor advertising, but because of incorrect calculations. Even with cheap orders and growing turnover, you may suddenly find that there is no profit. In this case, the problem lies within the work scheme itself. Step Link Canada managers understand where exactly you are losing money and how to stop it. What is a lead? A lead is not a sale. It is simply a person who has shown interest in your product in some way, for example, by cli

You've found a good supplier, launched your product, set up advertising, but there are no buyers? While you're looking for reasons, your competitors are getting orders and taking your audience. Unfortunately, this often happens to beginners in dropshipping. To avoid such situations, you need one thing: a clear understanding of your customers' needs. Don't guess. Don't rely on luck. Understand your audience's needs. If you skip this step, there's a 99% chance you won't make an

Step Link Canada specialists discussed Facebook's new algorithm. The Andromeda system appeared at the end of 2024, but did not become fully operational immediately, only in 2025. How does this method differ? Previously, advertisements were displayed based on target audiences and interests, but now artificial intelligence selects advertisements for each user. In simple terms, the process looks like this: Andromeda finds advertising creative, personalises and analyses it, and t

Imagine that one product in a shop sells dozens of units every day, while another is not in demand. The price is reasonable, and the photo is appealing, but why is this the case? It is a matter of demand. Specialists at Step Link Platform Inc. discussed the types of demand and its specifics in online commerce. What is demand? It is the relationship between the price of a product and the quantity that consumers are willing to purchase within a certain period of time. If the pr

Promoting an Instagram shop is easier than it may seem. The main thing is to know which methods work and which ones are not worth spending time on. Step Link Canada experts discussed the main paid and free methods of promoting a shop on Instagram. Any activity on Instagram should start with two things: first, make sure you have high-quality and interesting products, and second, prepare and properly design your shop (remember, we talked about this in one of our previous public

Do you want to create your own online shop on Instagram and start earning money from it, or, for example, create an Instagram page in addition to your website? The specialists at Step Link dropshipping will provide advice to help you set up your own page. Profile header design Avatar. If your business revolves around you as a person (for example, you provide personal services), then you can use a high-quality portrait photo for your avatar. If you are promoting products, use

Launching an online store is a serious step that requires careful preparation and a clear understanding of where you are going. A mistake...

A headline in the retail business is a trigger, a trigger, an activator, and a magnet for attracting attention. It is the title that...

Logistics is one of the key elements in online commerce, particularly in dropshipping, which directly affects the level of your service...

If you've decided to get into dropshipping and are considering traffic arbitrage as a way to attract customers, it's important to...

Let's say you have a cool online shop. The product is cool, the website is up-to-date, and the advertising is set up. But for some...

If you still haven't tapped into Influencers to promote your product - you're missing out on a big opportunity. Right now, someone is...

If you decide to do dropshipping, don't forget to be careful. It's a great business model, but it's full of pitfalls. You can either make...

Online shop owners want customers to buy more and more often. Just hoping that they will suddenly start spending more is a bad idea. You...

‘Another marketer, another drained budget?’ You've heard that? We have, and more than once. Many business owners have faced the situation...

The wrong landing page is a waste of money. Without a clear purpose, understanding of customer needs and a well thought out structure,...

A customer is about to make a purchase, but at the last moment changes his mind. This problem is familiar to all online shop owners...

Dropshipping seems to be an ideal option for starting a business without large investments. However, the attractive picture hides risks: huge competition, problems with the quality of goods and delivery, and dependence on suppliers. For a successful start, it is important to consider all the pitfalls. Step Link managers shared the peculiarities of working in dropshipping. What dropshipping is It is a trading model where you sell a product that you don't have. The customer pl