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Developing a dropshipping business: the ingredients for a solid foundation

Dropshipping is one of the cheapest ways to start a business. It does not require you to have a warehouse, organise logistics and service, keep accounts, etc. It frees you from many of the worries typical of an offline business. Your main task is to find quality goods and a reliable supplier.

Start without cost: Is it really possible?

Many people believe that there are no costs involved in starting a dropshipping business. This is one of the most common misconceptions about this type of business. However, it is not possible to do without investment. You will need a certain amount of money to start the business. It could be $500, $1000 and maybe even more. What will you invest in? In the creation of a website and the launch of advertising. It makes sense that an online shop should have a website. And it is equally logical that this web resource should be promoted and advertised.

The amount of money you will need to create a website depends on the method you choose: writing a website with your own code, modifying ready-made templates or using templates without making any changes. The amount of money you spend on advertising also depends on your appetite. The more you want, the more you have to spend. Well, and of course the amount depends on the rates for services to write the site and promote it.

Who pays more

However, newcomers may have to pay more. People who start a business usually make mistakes that they have to pay for in one way or another. For example, they choose the wrong products or suppliers. You may have chosen a product that is not in demand. So you have to change the range, and that in turn costs advertising and promotion. This can increase the cost of the launch many times over. You have to be prepared for this. In any kind of business, you have to invest first in your skills, then in finding the right model, and then in scaling that model. Therefore, you need to start with not only the budget you have planned, but also a certain reserve - so that you have something to correct your mistakes with and do not burn out at the same time.

Change the range

Your system should work so that you can change your range at any time. And do it as painlessly as possible. Many people fail to do this, even after several years. They think that there are some products that people will always need. But that is the wrong approach. If you want to earn more, you should be able to work with goods from different categories. For example, seasonal products; "wow" products that evoke emotions in customers and give you the opportunity to earn more; products that solve some kind of consumer problem. You should have a product base as well as products that can increase your profits.

Important factors for starting and scaling a dropshipping business

To have a chance of growing your business, you need a solid foundation. This is made up of five main factors:

  1. Merchandise. You need to be able to find quality products to sell in each season and region.

  2. Suppliers. You need to choose the right, reliable suppliers.

  3. Website. Your online shop should be qualitatively different from your competitors.

  4. Promotion. Use creative techniques and properly set up promotions.

  5. Work with customers. When communicating, do not only emphasise the main product, but also offer related products.

If any one of these tools isn't performing well, your system will start to fail as you scale your business. But while website performance, advertising effectiveness and customer service skills are all important, the most important things in a merchandise business are the first two items on this list: the product and the supplier. You can create a great website, advertise it coolly, but if the goods are of poor quality or not delivered on time, all your efforts will be in vain.

Our Step Link Dropshipping platform helps you find a reliable supplier and quality goods: easy, simple, accessible. It automates your dropshipping processes so your business can focus on long-term strategic growth. The Step Link platform gives you access to 18,000 product databases and contact details of over 860 suppliers who have been screened against specific criteria to assess their reputation and internal ratings. Product and supplier information is constantly updated. Find out more at:


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