Many modern people are trying to start a business on their own. Thankfully, there are now many sources where you can get information: books, courses, masterclasses, video lessons, etc. However, over time, many aspiring entrepreneurs have the same question: why can't I do business? StepLink experts have analysed the mistakes and misconceptions that prevent you from organising your business correctly.
Believe everything business bloggers tell you
Beginning entrepreneurs try to find and study as much information about running a business as possible. A large amount of such material is posted on video services, such as YouTube. The quality of content on different channels differs significantly. Some bloggers create content for the sake of sharing their experience and knowledge. They don't chase the number of views. Their goal is to help those who need information. If it is useful, such content organically becomes popular, Step Link company managers said.
Another part of bloggers, on the contrary, is eager to get as many views as possible for the sake of advertising revenue or to sell their training courses. For the sake of this, they distort information, come up with loud names (which often do not correspond to the content), etc. At the same time, they do not talk about the pitfalls, do not talk about the reasons that can lead to failure. Their goal is to sell a product. And inexperienced people buy these courses, try to succeed with the help of the information they receive, but ultimately fail.
Choosing the wrong business
When you choose which field to work in, you need to be guided first and foremost by a cold mind and sober calculation. Whether you like it or not, business is first and foremost about numbers and maths. If you do not want to count or do not know how to do it, then business is not for you yet. You should not start a business for the sake of just getting some emotions. There won't be the same enjoyment in business as there will be from watching any YouTube tutorials or motivational videos. There will be work involved.
Starting a business should be preceded by serious preparation. You have to understand how much money you have, how much you can invest in your business, what is the competition in your niche, how many players in the market are already there and whether you can make money there. Once you have done these calculations, you will be able to think sensibly about whether this business model is right for you, whether you can get results in it, etc.
Think, make a development plan, assume what will happen to your company in 5-10 years. If you do not understand what you will do with your company in the future - leave this type of business. Start with a simple model that you can then scale up. Preferably, the model you choose should be understandable and accessible to someone with no experience.
Chasing popularity
Another common misconception is the desire to pursue a popular type of business. Where does it come from? All from the same place - people look at bloggers who are not afraid to distort information, and think that they will definitely succeed if they do what is fashionable.
In fact, you should make your choice based on this gradation: whether a business works or doesn't work. Entrepreneurs are primarily interested in receiving a stable income. A popular business is there today and gone tomorrow, Step Link Canada experts said. It is better to do something that people will always need, not in a short period of time.
Kommentare