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What you need to start a dropshipping business. Important nuances

How do you start a dropshipping business? You find a product, create an online shop, advertise and promote it, make money. It all sounds very simple, but you need to understand the nuances to make sure your shop is consistently profitable. Step Link's experts have provided tips to help budding entrepreneurs.

Product selection

Before you can create an online store, you need a good product. This is the foundation of your business. If you have a great promotion but a terrible product, all your work will be for nothing.

Products that can make you money usually have several characteristics:

  • Wow factor. The product has to excite the audience, then it's easier to sell;

  • Quick results. The buyer needs to see the results of using the product quickly;

  • Triple mark-up. Choose a product with a purchase price so that you can sell it at three times the price;

  • Easy delivery. A small, light and non-fragile product will not cause any problems when transported;

  • The product should appeal to a wide audience, i.e. just about everyone.

A profitable product does not necessarily have to meet all these criteria at once. However, the presence of most of them is desirable. Then your chances of success will be higher.


Create an online shop

This is a critical step. If it is not done "perfectly", your business will eventually collapse. The online store is the face of your business. It's where people research the products you sell. Your copy, prices, photos and videos will all influence the visitor's decision one way or another: to buy or not to buy.

The development of the concept, the design of the site and directly the process of its creation should be given a lot of attention. We will talk in more detail about the organisation of a web resource in further publications in our company's blog.


Attract customers

This step is just as important as the previous ones. If you have a good product, a cool online shop, but you don't advertise, people simply won't find out about you. New sites are almost never found in the search results. To get to the top of the search results, you need to do some SEO on your site. This process does not produce quick results, it takes several months before the optimisation you have done starts to produce tangible benefits.

To start making sales faster, you need advertising. You cannot pay money for its placement, but rely on the algorithms of promotion in Facebook, TikTok, Instagram. In this case, it is unlikely to attract customers quickly. It is not a fact that your ad will become popular, gain a large number of likes and attract a stream of visitors to your online shop. Another option is paid advertising. Of course, you will have to spend money on this, but if you are successful, it will pay off. Even if you have a small budget, paid advertising can still deliver results. The money you earn from sales can be invested in scaling up your advertising campaigns to attract even more customers.

The advertising strategy should be tailored to each business owner. One shop may be better suited to advertising on TikTok, another on Facebook, a third on Instagram. Therefore, it is impossible to give universal advice for everyone. But there is one: Step Link specialists are ready to help businessmen with advertising. If you are interested in such cooperation, you can find the communication contacts on this page:


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