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Facebook Ads. What can be sanctioned

Entrepreneurs involved in e-commerce often find that Facebook blocks advertising of their goods or services and bans advertising accounts. The thing is, Facebook is very picky about the content of ads. It checks the image, video, text, targeting information and your website or online store. It will also check your personal account and your advertising account. In this article, we've worked with the experts at Step Link to understand Facebook's prohibitions and restrictions.


Reasons for suspending accounts

First, let's talk about the most common reasons for restricting a personal or business account.

Accounts that have recently joined Facebook come under the spotlight. You may be suspended for unusual actions. You don't have to run ten ad campaigns at once. Run one. Also, do not massively add people to your friends list or post likes. Everything should be done gradually. You may also be banned for accessing your account from different IP addresses and different countries.


Your account may be restricted because you use a bank card from a different country. Sometimes Facebook can get away with this. However, it is still preferable for the geolocation of the account and the bank card to match.


You could be sanctioned for a botched bank card charge. Facebook wants to withdraw money for advertising, but there is no money. If this happens several times in a row, your account will be suspended.


A sharp increase in advertising costs can also be a reason for suspension. You should increase your budget gradually. And it is better not to change the adverts at all once they have been launched.

You may also be penalised if your account is linked in any way to accounts that have already been banned.


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Why ads may be rejected or blocked

Race, ethnicity, religion, creed, belief, age, sexual orientation, gender identity and other personal characteristics are not acceptable in advertising.


Advertisements must not contain "adult" content. The use of nude bodies or body parts, people in obscene poses and explicit or sexually provocative behaviour is prohibited.


Promising unrealistic results is forbidden. For example, you cannot write that a person will be rejuvenated in two weeks or become rich in one day. This is because such tempting promises are often used by scammers. This is how they advertise financial pyramids, psychic services, etc.


The site to which the user is directed by your targeted advertising should not contain links with redirects and non-working landing pages. It is forbidden to use Internet resources that unsolicitedly download files to the user's device, "ask" the user to install an application in exchange for access to closed site resources, etc.


There should be no spelling mistakes, large numbers of exclamation marks or other punctuation errors, 'reinforcement' in the form of capitalising words, profanity and offensive slang. It is mandatory to include a return policy and privacy policy on the landing page.


Facebook also evaluates complaints about a particular ad, the bounce rate on the landing page and the rate at which an advertiser's ads are hidden. Users should not be misled. The most common complaints are about the discrepancy between what is promised in the ad and what is delivered.


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Prohibited list

Finally, here are the lists of products and services that can be advertised with restrictions or not at all.


What you cannot advertise on Facebook:

  • Content in the "adult" category (except for contraception, but with the 18+ setting);

  • Loans, credit and "quick" microcredit;

  • Pyramid schemes and network marketing;

  • Medical services, drugs and pharmaceuticals;

  • Food supplements and nutritional supplements;

  • Ammunition, weapons, explosives and products;

  • Drugs, steroids, growth hormones (cannabis imagery is also prohibited);

  • Tobacco products and anything related to smoking (except books and anti-tobacco products);

  • Illegal software (viruses, crackers, tracking software);

  • Scandinavian" auctions;

  • the sale of human body parts, organs or fluids;

  • Conspiracy or military-related social movements.


It is also prohibited to advertise goods or services that are illegal to advertise in the country where they are displayed.


You may only advertise these goods and services on Facebook if you do not violate local laws:

  • Financial services;

  • Gambling;

  • Cryptocurrency;

  • Weight loss products;

  • cosmetic surgery;

  • Alcohol;

  • Dating services;

  • online pharmacies.

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