Increase average checks with a loyalty program

Online shop owners want customers to buy more and more often. Just hoping that they will suddenly start spending more is a bad idea. You need a clear algorithm of actions that will definitely work.

In this article, we'll look at how implementing a loyalty programme can help you increase your average check, and what mistakes can cost you profit.

More active customers = more money

In order for a customer to start bringing you more revenue, they must first become loyal. How to achieve this:

Referral programmes. Introduce a bonus system and offer your customers to bring in new buyer friends for bonuses. Refer a person - get bonuses to a special account. People will look for new customers and will have to spend more to use the accumulated points.

Fight churn. Keep track of customers who haven't visited for a long time - offer them participation in promotions and discounts.

Tip: look at the statistics - if a customer hasn't bought for longer than 3-4 months, they may be leaving. It's time to make a personalised offer!

Increase the frequency of visits

The more often a customer visits your online shop, the more likely they are to increase their annual purchase amount. Here's what works:

Discounts with ‘melting’ benefits. Buy today and get the maximum discount, tomorrow the discount is less, a week later the promotion is gone.

Time-limited offers. For example, bonuses that burn off if you don't use them within a week.

Promotions tied to an event. Offer your customer a discount on cat food on Cat Day or on a non-freezing liquid for washing car windows before frost.

Mistake: if you have too many mass discounts, customers get used to buying only on promotions.

How to increase the average cheque

To achieve this, Step Link Platform Inc. managers recommend developing a habit of buying more from customers:

• Give a discount on new products - let the person try something new;

• Offer favourable volumes - if a customer takes one shampoo, offer three at a better price;

• Give increased cashback or bonuses for purchases above the average cheque.

Example of calculation: if the average cheque is 1000 c.u., the customer will receive not 5% but 10% in bonuses for a purchase of 1500 c.u.

Tip: calculate what percentage of bonuses is favourable to you. If a client brings you 6000 c.u.e. in six months, you can give him 500 bonuses - this will retain him, but will not collapse the margin.

Sell in bundles

Customer came for shampoo? Let him take a balm as well - a ready-made set with a profit. For shoes - cream. For a laptop - a bag and a mouse. For coffee - a cake. The more value in one purchase, the higher the cheque.

Simplify processes

Customers don't like complex systems, Step Link marketers noted. If a loyalty programme is inconvenient, no one will use it. The customer should immediately understand how to spend their bonuses or take advantage of a discount.

Loyalty programmes are a powerful tool for growing your business. If you do everything right, customers will spend more and more often. That means they will fill your wallet.