Step Link Platform Inc. articles on marketing

Dumb people learn from their mistakes and smart people learn from the mistakes of others. So let's be smart and break down the mistakes you shouldn't make in the commodity business, including dropshipping, and talk about how to avoid them. Read about it in a new blog post from StepLink. Failure to analyse products before launching sales The first mistake is not to analyse the products before you start selling them. Before you start selling a new product, find out who your com

Every person who wants to start in the commodity business thinks about how and where to start, which goods to choose in order to make a quick profit. Nobody will give a clear answer to these questions. Success depends on many factors. It is important to remember that dropshipping is a business in its own right and you will need to invest money (less than other businesses, but still) and time. If you choose a relevant product, you can make good money. Today we are going to dis

New entrepreneurs often underestimate the importance of advertising and promoting an online or traditional shop. Attracting customers is difficult. Finding the right tools to promote your business can cost you a lot of money, time and nerves. But if you do not spread the word about the existence of your shop, it is unlikely that anyone will know about it. Except friends, family and acquaintances. Of course, they can provide you with revenue in How to attract customers? Afford

The history of great brands shows that they were named according to fairly obvious principles. Today on the Step Link blog, we're talking about ways to come up with a name for a business, including online shops. Method №1: Use the founder's name Including the name(s) of the founder(s) in the company name is a common practice among entrepreneurs. A good example is the Hewlett-Packard brand. The company was named in honour of its founders: William Hewlett and David Packard. The

Entrepreneurs involved in e-commerce often find that Facebook blocks advertising of their goods or services and bans advertising accounts. The thing is, Facebook is very picky about the content of ads. It checks the image, video, text, targeting information and your website or online store. It will also check your personal account and your advertising account. In this article, we've worked with the experts at Step Link to understand Facebook's prohibitions and restrictions. R

In order to fully manage your business and keep it on track, you need to monitor a number of indicators. With their help you will be able to see the situation clearly, take measures to adjust the work and set clear goals. Today we're going to talk about important indicators for online shops. Step Link's experts have given a brief characterisation of each indicator. Visibility This is the most universal criterion for evaluating the effectiveness of an online shop. The more use

Entrepreneurs involved in online commerce strive to achieve the highest possible conversion rate from an online store. To achieve this, it is not only necessary to offer a range of quality products, but also to work on improving the usability of the site. You can't do this without understanding how users behave on the pages and in the sections of the online shop. Today on the StepLink blog we're talking about the Customer Journey Map (CJM). It helps to make a resource more co

How do you start a dropshipping business? You find a product, create an online shop, advertise and promote it, make money. It all sounds very simple, but you need to understand the nuances to make sure your shop is consistently profitable. Step Link's experts have provided tips to help budding entrepreneurs. Product selection Before you can create an online store, you need a good product. This is the foundation of your business. If you have a great promotion but a terrible pr

Email marketing remains one of the key elements in the promotion of goods and services. It is also one of the cheapest ways to contact your audience. However, email marketing can only be effective if it is done properly. We discussed with Step Link's specialists why emails end up in spam and what you can do to ensure that your mailings reach their recipients. Gathering a contact base Email marketing starts with building a list of contacts. There is one important rule: all sub

Every entrepreneur needs to analyse the competition before starting a business and then during its development. Proper competitive analysis will allow you to organise your work in such a way that a potential customer will want to buy from you without any doubt in his decision. Competitor analysis is an important aspect of developing a successful business strategyWhat is competition? Simply put, it is a struggle for the same resources. In commerce, you are competing with all t

Dropshipping is a business model where an entrepreneur sells goods from a supplier's warehouse. His income comes from a mark-up he adds to the purchase price. There is no need to buy goods and store them in a warehouse. In the early stages, while the business is not yet scaled up, it is possible to handle all the processes without hiring help. Role of a dropshipper: Create and promote an online marketplace to generate sales; Design and update product cards; Promoting the site

STEP LINK follows trends in the business world and develops partnerships and co-operation through online channels. On one of the business forums we found information about a young company POTĘGA HANDLOWY DOM. Another partnership programme allowed both companies to find common points of growth. The management of STEP LINK immediately saw common values and similar strategies in a like-minded company. Both companies are committed to high standards of service and customer care, e

The text for the product card is the first thing a potential buyer looks at. This is where they expect to find important information...

Entrepreneurs who want to build their business in e-commerce ask themselves: what should I trade in order to make a steady profit?...

Dropshipping is one of the cheapest ways to start a business. It does not require you to have a warehouse, organise logistics and...

How much a customer trusts you determines their willingness to buy from you. A high level of trust means much more than assurances of...

The conversion of an online shop is one of the most important measures of the success of e-commerce projects, including dropshipping....

Starting, developing and growing a business requires an investment of money. New entrepreneurs do not always have all the money they need...

A/B testing, or split testing, is a marketing method whose purpose is to test hypotheses by comparing the effectiveness of two elements....

Task: "Measure the mood of each of your customers. Then the mood of potential customers. Add up these numbers. What answer did you get?"....